A counterfeit merch crackdown, facial recognition at K-pop concerts, and 3 other things we learned from HYBE’s 2025 sustainability report

HYBE's 2025 Sustainability Management Report sets out the counterfeit crackdown that removed 92,208 listings from Amazon in four months, the company's response to deepfakes targeting its artists, and the AI voice technology it is placing at the center of its business.

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