Chappell Roan follows Rihanna and Lady Gaga in MAC Viva Glam history

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Chappell Roan stars in MAC Cosmetics' 2026 Viva Glam campaign, a charity initiative that has raised more than $540 million since launching in 1994.

Before celebrity beauty brands dominated social media, MAC was turning lipstick into a cultural event. The company’s Viva Glam campaign has spent more than three decades partnering with some of music’s biggest stars, from RuPaul and Elton John to Rihanna, Lady Gaga and Ariana Grande. Now, Chappell Roan is adding her name to that list as the face of MAC’s latest Viva Glam collection, a limited-edition trio of lip products that supports the brand’s charity initiative, which has raised more than $540 million worldwide.

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