Consumers reject 6 of 10 products suggested by AI assistants, study shows

1 week ago 12
A business can lose a potential sale before a consumer ever browses its website, the study found.

If you’ve used AI shopping assistants, do you usually take their advice, or reject it? How often do they lead you to new products? These are questions Attest’s Consumer Trends report sought to answer. It turns out, six of 10 users have rejected AI’s choices.

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