3 months ago
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Atlanta rapper Derez De’Shon is continuing one of the year’s most personal album rollouts with the release of his new single, “What You On,” available now via Cinq Music, a GoDigital Music company. The emotionally transparent track arrives alongside an unexpected—but undeniably Atlanta—collaboration with Church’s Chicken, giving fans a chance to celebrate the release in the city that shaped him.
Known for helping define Atlanta’s “pain music” movement, Derez has built a career on honesty over hype. Rather than leaning into the bravado often associated with Southern trap, “What You On” finds the multi-platinum artist unpacking betrayal, heartbreak, and the lingering questions that follow broken trust. The record continues the deeply introspective storytelling that has become his signature, offering listeners another glimpse into the real-life experiences behind his music.
The release also extends beyond streaming platforms through a one-day activation at Church’s Chicken on Cleveland Avenue SW in Atlanta, where Derez is serving fans from the drive-thru while celebrating his hometown alongside one of the South’s most recognizable restaurant brands. The partnership reflects the artist’s continued commitment to staying connected to his community, creating an experience that blends food, music, and local culture.
Fans attending the event can order two exclusive menu collaborations inspired by Derez’s catalog: The Hardaway Meal, featuring a five-piece Honey Hot Lemon Pepper Combo, and the FrFr Family Deal, a 20-piece Hot Honey Lemon Pepper meal with two sides and pineapple pie. Qualifying purchases include a QR code that unlocks an exclusive digital experience, allowing fans to pre-save Derez’s forthcoming album, I’m Not OK But…, while accessing an early preview of the project ahead of its August 7 release.
The single continues the rollout for what is shaping up to be Derez’s most vulnerable body of work to date. Following recent releases including “Southside God,” “FrFr” featuring Morray and T-Rell, and “All In My Head,” the upcoming album explores themes of depression, healing, fatherhood, faith, and perseverance through the lens of an artist who has never been afraid to tell the truth about his own journey.
Nearly a decade after “Hardaway” transformed his life and established him as one of Atlanta’s most compelling voices, Derez De’Shon continues to evolve while remaining rooted in the authenticity that first resonated with fans. With I’m Not OK But…, he once again proves that vulnerability remains one of his greatest strengths.
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The post Derez De’Shon Turns Heartbreak Into Healing on New Single “What You On,” Celebrated With Hometown Atlanta Church’s Chicken Fan Experience appeared first on The Hype Magazine.
