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The Elie Saab H&M collection brings decades of red carpet experience to a wider audience. His limited edition collection for H&M, ELIE SAAB H&M, brings that same eye for embellishment and tailoring to a ready-to-wear line built for a far wider audience.
The house was founded in Beirut, where Saab first made his name with refined bridal creations before becoming one of the first international members of France’s Chambre Syndicale de la Haute Couture. Halle Berry wore his embroidered gown on the night she won the Best Actress Oscar in 2002, a moment that put the house on Hollywood’s fashion map, and stars including Beyoncé have worn his designs on red carpets ever since.
The H&M collection spans womenswear, menswear and accessories, including footwear. Embellished gowns and shimmering separates carry the evening side, sharply cut tailoring anchors the wardrobe pieces, and the details stay close to the house codes: fine lace, gradient sequins and signature monograms worked across the line.
“The collection is true to the identity of the house: the balance between structure and fluidity, a sense of lightness and the richness of embellishment. For me, elegance is personal,” Saab said of the collaboration.
Bridal sits at the heart of it, as it has throughout his career. A bridal gown and veil were revealed as a special addition to the collection on September 28, during a celebration at the historic Palais Brongniart in Paris, joining the embellished gowns, tailoring and lacy separates in the broader range.
Model Imaan Hammam fronts the campaign, photographed in Paris under the direction of Mario Sorrenti, in a series that moves between the collection’s understated pieces and its full statement evening looks.
ELIE SAAB H&M launched in select stores and online worldwide on October 22, 2026. In the United States, weather delays moved the launch to October 29, at 9 a.m. local time in select stores and 10 a.m. ET online. U.S. prices run from $39.99 for a choker necklace to $429 for a leather jacket.
Keep up with ELIE SAAB and with H&M’s designer collaborations at hm.com.
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