Good Good Golf CEO fires back after Callaway ends partnership

2 months ago 16
Good Good Golf CEO Matt Kendrick criticized Callaway after the equipment company ended its partnership with the digital golf brand amid backlash over a deleted advertisement. (AP Photo/Jay LaPrete)

Matt Kendrick, the CEO and co-founder of Good Good Golf, accused Callaway Golf of abandoning his company through what he called a coordinated publicity campaign, escalating a dispute that began with a widely criticized advertisement depicting violence against a woman. Kendrick also briefly entertained the possibility of legal action, although he later said Good Good was not considering a lawsuit, USA Today said.

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