JAY-Z, Beyoncé and Stars Celebrate 20 Years of Ace of Spades in Las Vegas

When JAY-Z celebrates a milestone, the guest list speaks for itself.

On Sunday, Oct. 25, the hip-hop mogul and Armand de Brignac Champagne marked the luxury brand’s 20th anniversary with an exclusive celebration at OMNIA Nightclub inside Caesars Palace. Known worldwide for its unmistakable gold bottle and coveted place in hip-hop culture, the Champagne house toasted two decades of luxury, influence and cultural relevance with some of entertainment’s biggest names.

Among the evening’s most notable guests was Beyoncé, who joined her husband alongside former Destiny’s Child groupmates Kelly Rowland and Michelle Williams. The celebration also drew an impressive mix of music industry veterans and contemporary hitmakers, including DJ Khaled, Fat Joe, Yo Gotti, Moneybagg Yo, Remy Ma, Memphis Bleek and Jaz-O.

Yo Gotti, Moneybagg Yo and DJ Khaled celebrate Armand de Brignac’s 20th Anniversary at OMNI Las Vegas; Credit Shareif Ziyadat

The star power extended well beyond music. Sports and entertainment figures Rich Paul, Chris Paul, Russell Westbrook, Floyd Mayweather, Nakobe Dean, Braden Montgomery, Michael Eric Dyson and Corey Gamble were also among those in attendance.

Inside OMNIA, the celebration was anything but understated. DJ Khaled delivered a high-energy performance, while Chase B kept the crowd moving throughout the evening.

In one of the night’s most extravagant displays, acrobatic dancers descended from the ceiling carrying a bottle of Armand de Brignac, affectionately known as Ace of Spades. The spectacle continued with a Champagne procession featuring 60 bottles winding through the nightclub, creating a fitting tribute to the brand’s reputation for larger-than-life celebrations.

Kelly Rowland celebrates Armand de Brignac Champagne 20th Anniversary at OMNI Las Vegas; Photo credit: Shareif Ziyadat

First introduced in 2006, Armand de Brignac has become synonymous with luxury and hip-hop’s evolving relationship with entrepreneurship and ownership. JAY-Z helped elevate the Champagne house into a cultural status symbol, transforming Ace of Spades from a premium beverage into a recognizable expression of success, ambition and influence.

Two decades later, the brand’s anniversary offered more than an opportunity to raise a glass. It underscored the lasting intersection of music, luxury and business, a space JAY-Z has helped reshape throughout his career.

And with an A-list gathering, an unforgettable nightclub spectacle and plenty of gold bottles in circulation, Las Vegas proved to be a fitting backdrop for the occasion.

Twenty years in, Ace of Spades remains more than a Champagne bottle. It’s a cultural statement.

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