Jay-Z kept putting off the Super Bowl stage. Roger Goodell explains why now is the time

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Jay-Z talks with NFL Commissioner Roger Goodell. Goodell says he asked Jay-Z to perform at halftime years ago, and the rapper will headline the show on Feb. 14, 2027, at SoFi Stadium. (Ben Hider/AP Images for NFL)

NFL Commissioner Roger Goodell revealed that convincing Jay-Z to headline the Super Bowl Halftime Show has been a personal goal since the league first partnered with Roc Nation in 2019, according to reporting by NFL.com.

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