Magic City Classic brings $25 million to Birmingham

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Juanita takes her first turn as her family’s barbecue cook before kickoff at the Magic City Classic held at Legion Field in Birmingham, Alabama, Saturday, October 25, 2025. (Nellie Simmons / for Al.com)

Birmingham is expected to rake in an estimated $25 million during the week of the largest HBCU rivalry game in the nation.

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