From Keebler to Froot Loops: Nutella quietly bought half your pantry in a $7B+ spending spree

2 months ago 15
Italian confectionery giant Ferrero has spent over $7 billion acquiring major American snack and cereal brands since 2017, building a vast U.S. portfolio without starting from scratch.

If you bought a box of Keebler cookies, sleeve of Tic Tacs or a jar of Nutella recently, your money is all going to the same place: Ferrero.

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